We help membership organizations and associations quickly grow membership and add member value while growing revenue and member happiness…guaranteed!
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Retain and grow membership fast.
Today, membership organizations need to address a far more demanding member to retain and grow membership.
Membership Market Forecast.
We leverage our proprietary TrendMap™ to evaluate Membership Trends Across all Industrial Categories. In our work with our client’s, we analyze over 120 key trends specific to our client’s marketplace. We then architect a thoughtful strategy that rapidly grows membership while providing layered and dynamic value to ensure continued organic growth and membership retention.
Key membership trends.
Layered value.
Members are demanding organizations provide “Layered Value” – in other words, far more value than what has been provided in the past. This includes a true partnership approach to the specific needs of each member. Additionally, they are looking for certification training and significant improvements in meeting and event value novel trend Insights from outside of the “industrial echo chamber” problem-solving and a wide range of strategic support services.
Member experience.
One of the biggest trends for membership organizations is membership consumerization. Membership Consumerization demonstrates that members see their relationship with an organization as experiential, not transactional. They want their organizations to improve the experience and membership value. The best organizations are building out formal Membership Experience Strategies (MXS) that significantly improve the experience for the member by eliminating friction, and improving relevance and transparency while demonstrating proven return on membership investment through a range of Layered and Dynamic Value.
Dynamic value.
One of the biggest trends for membership organizations is “membership consumerization.” Membership Consumerization demonstrates that members see their relationship with an organization as experiential, not transactional. They want their organizations to improve the experience and membership value. The best organizations are building out formal Membership Experience Strategies (MXS) that significantly improve the experience for the member by eliminating friction, and improving relevance and transparency while demonstrating proven return on membership investment through a range of Layered and Dynamic Value.
Growth strategies.
Organizations that are experiencing rapid revenue and membership growth have implemented comprehensive growth strategies. These growth strategies include: Membership Personification, Membership Experience Journey Mapping, Membership Digital Innovation, Collaborative Membership Ideation, Trend Leadership Programs, Cost Control, and Next Generation Event and Meeting Design, just to name a few.
What we do for you.
Membership growth.
We work with some of the top organizations in the world to build out formal membership experience strategies that significantly improve membership satisfaction, member promotion, and revenue growth.
Membership Resource and Value Development.
Your members want more…much more! We provide customized and targeted value for your members to help them address rapid changes in their marketplace. This includes customized training, strategies, resources, and actionable insights that are completely branded with your association name and logos. You will also own the intellectual property at the completion of our program development.
Next-Generation Event and Meeting Design.
We have deep expertise across most industrial verticals on what the best organizations are doing to significantly improve attendee satisfaction for meetings and events. We leverage our proprietary TrendMap™ to gain the best insights about the trajectory of change and then we build out a custom high-impact meetings and events strategy that will blow your audience’s mind!
LearnLogic® Custom Membership Training.
Through our LearnLogic® division, we provide a wide range of certification and certificate training. These custom training programs greatly value your members and can be delivered during meetings and events or asynchronously through your digital property. These programs are completely customized using our proprietary methods and deep subject-matter expertise. One of the biggest trends today is the trend of “CERT-stacking.” This trend suggests that your members are looking to get micro-credentialing as part of their relationship with your association.
Keynoteology® Event and Meeting Speaker Scouting.
The speaking industry is plagued with financial conflicts of interest as many speaker bureaus and speaker agents make recommendations on events and meeting speakers based on their own financial self-interest. Our Keynoteology® services provide a non-biased speaker scouting service without any financial conflicts of interest, guaranteed. Simply stated, Keynoteology® is the absolute best resource for finding the best speaker at the right price.
RealRatings ® Accurate and Actionable Membership Insights.
The only way to drive sustainable and predictable membership growth and membership retention is to gain far better insights from your membership. Our proprietary program leverages a new technology of gaining far better insights that can then be connected to a strategy that delivers predictable revenue growth and membership satisfaction.
Association Executive and Meeting Planner Certification Training.
We provide a broad range of certification training targeted to association executives and association meeting planners. Our programs include association executive leadership training and meeting and event leadership training.
Association Executive Leadership Training.
Associations and membership-based organizations are living in a time of hyper-competition for the loyalty and commitment of their membership. Unfortunately, many membership executives are still delivering the same level of membership engagement, innovation and value as they did a decade ago. In a time of leadership complexity, the best association leaders are mastering Membership Experience Design (MXD), innovation, and Lucid Leadership. Leading executives are also deploying a new range of strategies that are driving exceptionally happy members and scalable and sustainable association growth. In this powerful program, you’ll learn how to build a core competency of membership happiness while developing a wide range of new strategic skills to master association executive leadership and growth.
Certified Membership Experience Master (CMXM)
Members are consumers, and they are demanding far more for their membership financial and time investment. Surprisingly, only the top associations have actually implemented formal membership experience strategies and training. Associations do not enjoy the benefits of living in an experience vacuum. The best associations have become membership experience rockstars – and that’s driving predictable, scalable, and sustainable growth. Our program leverages our proprietary instructional design to deliver market-leading insights in just six instructional hours.
Meeting and Event Leadership Training.
Meeting and event planners are living in a time of hyper-competition for the loyalty and commitment of their attendees, and sponsors. Unfortunately, many meeting executives are still delivering the same level of attendee engagement, innovation, and value as they did a decade ago.
Event Planner Leadership Certified (EPLC)
Mastering Meeting and Event Leadership
In a time of leadership complexity, the best meeting and event leaders are mastering meeting and event experience design, innovation, and lucid leadership. Meeting executives are also deploying a new range of strategies that are driving exceptionally happy internal clients and scalable and sustainable event growth. In this powerful program, you’ll learn how to build a core competency of attendee happiness while developing a wide range of new strategic skills to master meeting and event leadership, planning, and growth.
About Our Certification
Our programs consist of modules that provide our meeting and event planners with future-proof insights to drive scalable growth, market leadership, innovation, and most importantly, extremely happy attendees. Our program leverages our proprietary instructional design to deliver market-leading insights in just six instructional hours.
Attendees are consumers, and they are demanding a far better return on their meetings and events. Surprisingly, only the top meeting planners have actually implemented formal meeting and event experience strategies and training. Meetings no longer enjoy the benefits of living in an experience vacuum. The best meeting planners have become attendee experience rockstars – and that’s driving predictable, scalable, and sustainable event growth.
Management Consulting.
We also provide a broad range of management consulting services to help our clients increase revenue, reduce cost, and significantly improve member and employee satisfaction while building a strong and growing industry brand. Additionally, we provide leadership and board facilitation and consulting.
Serving the Best Organizations in the World.
For 40 years, we have provided the freshest research and the best values, guaranteed. Serving the Best Organizations in the World. Below is a small sampling of some of the top organizations in the world that we have served over the last four decades. Unlike large bureaucratic, and overpriced consulting firms, we take a handcrafted approach with a laser focus on delivering a predictable return on investment for our clients.
Market-Leading Research
Outdated and frankly stale content is no longer good enough. Our research is forward facing and not an inventory of old-fashioned concepts and ideas that are destroying some of the best brands in the world. Our research will take you and your organization to a state of relevancy, innovation, and most importantly, full readiness.
Nicholas J. Webb
Association and Membership Organization Growth Guru
Nicholas Webb (Nick) is the CEO of LeaderLogic®, a management consulting firm that provides consulting services to some of the top brands of the world. His clients include the likes of Johnson & Johnson, McDonald’s, FedEx, Salesforce, Pfizer, and Verizon, just to name a few. As an Innovator, Nick has been awarded over 40 US patents for technologies ranging from one of the world’s smallest medical implants to one of the first wearable technologies. Nick is a prolific best-selling author with books that include The Innovation Mandate, The Healthcare Mandate, What Customers Crave, What Customers Hate, Happy Work, and Lucid Leadership. Nick has served as a Chief Innovation Officer and an Adjunct Professor at one of the country’s top medical schools. Nick is also an award-winning documentary filmmaker and has recently been listed as one of the Top Keynote Speakers in the World for Global Guru’s Top 30 Award – seven years in a row (2014-2022).
Nicholas J. Webb
Association and Membership Organization Growth Guru
Nicholas Webb (Nick) is the CEO of LeaderLogic®, a management consulting firm that provides consulting services to some of the top brands of the world. His clients include the likes of Johnson & Johnson, McDonald’s, FedEx, Salesforce, Pfizer, and Verizon, just to name a few. As an Innovator, Nick has been awarded over 40 US patents for technologies ranging from one of the world’s smallest medical implants to one of the first wearable technologies. Nick is a prolific best-selling author with books that include The Innovation Mandate, The Healthcare Mandate, What Customers Crave, What Customers Hate, Happy Work, and Lucid Leadership. Nick has served as a Chief Innovation Officer and an Adjunct Professor at one of the country’s top medical schools. Nick is also an award-winning documentary filmmaker and has recently been listed as one of the Top Keynote Speakers in the World for Global Guru’s Top 30 Award – seven years in a row (2014-2022).